Go To Brand

Author

Anna Makieła-Zoń
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Go to Brand is a project realised by the Polish Agency for Entrepreneurship Development (PARP) and the aim is to provide financial support for micro, small and medium-sized enterprises which are highly competitive with innovative potential and give them possibility to expand their business on foreign markets. As Softiq’s business plan was to develop business abroad, we decided to take advantage of the opportunity and take part in the competition, which was announced on January 9, 2020, and the deadline for accepting applications was March 11, 2020.

What have we gained form the GTB project? Certainly, experience that we will be able to use in the coming years. Fulfilling the application for receiving the funding according to all requirements took a lot of work and commitment, but it was worth it – we gained additional funds to implement our plans, and our expansion into foreign markets reached a dizzying pace.

The maximum funding under the project was PLN 425,670.00. We can allocate this amount for various types of events such as fairs, exhibitions, economic missions or conferences – and the aim is to promote Softiq abroad. In addition, we can use consulting services, thanks to which we will be able to promote our company abroad with even greater success.

What’s next? Now we are left with the implementation of planned activities. The first point is the participation in Hannover Messe fair trade which is about to start today – we will certainly write some news about the event. It was a big challenge for us, for which we have been preparing for a long time. Thanks to the funds raised, we can afford even more.

This post is also available in: Polski (Polish)